Soru Jewellery, founded by Francesca and Marianna Doyle, two sisters with a unique British-Sicilian heritage, boasts a distinctive style that blends Italian flair with British design sensibilities. Soru, a name meaning “sisters” in Sicilian, perfectly embodies the essence of this British jewelry brand.
Handcrafted with a focus on sustainability, Soru Jewellery has captured the hearts of fashionistas worldwide. Their signature pieces – bold statement earrings and intricate necklaces – have found favor with celebrities and tastemakers alike, including the Princess of Wales and fashion influencer Something Navy.
A Fusion of Heritage and Design
Francesca and Marianna Doyle’s background is central to the Soru story. Raised in England with a strong connection to their Sicilian roots, the sisters sought to translate this rich heritage into a jewelry line that resonated with a global audience. Their designs are heavily influenced by the vibrant colors and bold aesthetics of Sicily, evident in the use of colorful gemstones, intricate detailing, and statement pieces.
At the same time, their British upbringing grounds their designs in a sense of wearability and timelessness. Soru’s jewelry is crafted to be not just visually stunning but also comfortable and appropriate for everyday wear.
Sustainable Luxury Fashion
Sustainability is a core value for Soru Jewellery. The sisters understand the environmental impact of the fashion industry and strive to create pieces that are kind to the planet. They use ethically sourced materials, including recycled sterling silver and 18ct gold vermeil plating. Their gemstones are natural and semi-precious, further reflecting their commitment to responsible practices.
Furthermore, much of their collection is handcrafted in Italy and Turkey by skilled artisans who employ traditional techniques. This not only ensures the quality and longevity of each piece but also supports communities that rely on these age-old crafts.
The Signature Soru Jewellery Style
Soru’s collections are known for their statement pieces. Bold earrings adorned with semi-precious stones like labradorite and malachite are a signature feature. Their use of baroque pearls adds a touch of elegance, while intricate gold detailing elevates even the simplest design.
The brand also offers a variety of necklaces, bracelets, and rings that complement their earrings. From delicate chains adorned with single charms to chunky statement necklaces, Soru caters to diverse styles. However, it’s their ability to create statement pieces that are both eye-catching and wearable that has truly set them apart.
Celebrity Endorsements and Collaborations
Soru’s commitment to quality design and sustainable practices has garnered them a loyal following. Their pieces have been seen on celebrities like the Princess of Wales, a testament to their ability to transcend trends and create timeless jewelry.
The brand has also enjoyed success through collaborations with fashion influencers like Something Navy. These partnerships have allowed Soru to reach a wider audience and solidify their position as a leading light in the world of contemporary jewelry.
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Sky Is the Limit for Soru Jewellery
With their unique blend of Sicilian heritage and British design, Soru Jewellery has carved a niche for itself in the competitive world of fashion jewelry. Their focus on craftsmanship, sustainability, and creating statement pieces has resonated with a global audience. As they continue to dazzle women with their designs, Soru is sure to remain a favorite of fashionistas seeking distinctive and ethically-produced jewelry.
