For Salons, Stylists & Beauty Influencers
It’s hard to come by a publicist or agency that specializes in getting salons, stylists and beauty influencers the press they deserve. Fear not, LuvlyLongLocks offers a wide range of media marketing services that’ll get you the recognition you deserve.
Let’s work together! Hire LuvlyLongLocks for your public relations and communications needs either by paying a monthly retainer or per project.
Monthly Retainer
- 1-month-term or 3-months-term service – $900 per month
Fee is based on $90 an hour, which equates to 10 hours of work done against your retainer per month. A consultation regarding business objectives must be conducted in order to determine exact deliverables. Typically, services may include any of the following:
- drafting blog articles, bios, talking points for interviews, newsletters, or press releases
- reaching out to media to secure placements in print or online publications, as well as television
- creating branded marketing materials such as flyers, advertisement posts for social media, etc.
- revising resumes and drafting LinkedIn profiles
- assembling media lists for local publications in your market to be used for in-house pitching
- putting together reports used to analyze various market trends
Pay-Per-Project
Draft Blog Articles, Editorials & Advertorials
A top-notch article, following AP Style guidelines, drafted on any topic requested. Price includes thorough research.
- 350 words – $50
- 500 words – $75
- 1000 words – $100
- 1500 words – $125
- SEO with key word focus – additional $25
Press Releases
Press releases are still relevant in today’s digital era and probably will be for a while, not only for search engine optimization (SEO), but for media marketing services, in general. Google defines them as “an official statement issued to newspapers giving information on a particular matter.”
Do you have an event coming up or a noteworthy announcement you want to share with the press? Distribute a press release, specifically formatted for journalists to pull the most vital information about your event, product launch, expert collaboration, sponsorship, or donation for consideration to publish in their next story.
Writing / Editing
- Draft press release without photos – $100
- Draft press release with photos (up to 8) from your post-event – $145
If you have a paid subscription to a news wire service or know someone who does, then distribute your thoughtfully crafted press release through them, or for free via PRLog.com — you can also select from the alternative options below as an add-on service.
Distribution
- Circulate your press release by having it posted to 10 local newsrooms and/or events calendars – $275
- Get your post-event photos published to one local TV online gallery – $350
Please note, press release submissions do not guarantee story placement, unless confirmed by journalist or news outlet. Submissions, do however, ensure to get your news into the right hands.
Speaking of which, one of the best ways of ensuring your news gets seen is by adding your press release to your website’s newsroom or press page, which is the first place journalists look to when researching companies and brands.
Media Placements
Get your story or photoshoots published on blogs and digital magazines.
Blogs
up to 999 unique visitors per month
- Feature $300
- Focus Coverage $250
- Mention $150
1,000 to 4,999 unique visitors per month
- Feature $550
- Focus Coverage $450
- Mention $350
5,000 to 19,999 unique visitors per month
- Feature $850
- Focus Coverage $750
- Mention $600
20,000 or more unique visitors per month
- Feature $1250
- Focus Coverage $1000
- Mention $900
Digital Magazines
Flat rate for small, medium and large audiences
- Feature $850
- Focus Coverage $650
- Photos $450
Translation
Translate written documents and web pages to or from any one of these languages.
| Language Pair | Cost Per Word |
| To / From | |
| English * Spanish | $0.10 |
| English * French | $0.14 |
| Spanish * French | $0.15 |
Other languages available for translation upon request.
Online Reputation Management
According to recent surveys, 93% of consumers say product reviews influence their purchasing decisions, and 85% trust online reviews of local businesses as much as they trust personal recommendations.
With that being said, how is your online reputation on Yelp or Facebook, good or bad? If it’s bad, let’s improve it by employing strategies that ensure success, and if you’re lacking in establishing your online reputation on these sites, let’s change that ASAP. Select from the three media marketing services below.
- Build an online reputation management program specifically tailored to your business, with the goal of managing in-house – $550
- Raise your online reputation score on Yelp or Facebook – $700
- Have LuvlyLongLocks manage your reviews on Yelp only, which includes proactively responding to all reviews – $200 per month
Targeted Media List
A comprehensive media list targeted to your audience and brand delivered as an Excel document – $250 for every 35 contacts
***Each service has its own set of terms and conditions
