These days everybody has a website. Right?
If you agree with the previous statement, you’ll be shocked to know that many salons and beauty businesses don’t actually have a professional website or an online presence at all.
I know I’m shocked every time I Google a business only to find out they don’t have a website. Sure, there’s a Yelp account for the business, but guess what, who’s getting all the views? Yelp, or that company that didn’t invest in purchasing a domain name and setting up a website?
Truth is, the benefits a professional website can provide for your business are incredible. A website can be used to accomplish many different marketing strategies and can help your business double its profits.
As a business owner, you need to know where your consumers are. But what if consumers have heard of your business and want to find out more about you and what you can offer them but there’s no website for your company?
Not only does this make you appear like a rinky-dink mom-and-pop shop that probably accepts cash only but you also lose credibility. These are just two of the risks you run by not having a professional website for your business.
A Professional Website Aids the Success of Your Salon or Beauty Business
If you own a business like a salon or beauty shop and don’t have a website, then you are losing out on so many opportunities that could potentially come your way.
Here are my top four reasons why a website is vital to the success of your salon or beauty business.
1) Always Accessible
Your website and social media accounts, housed on the World Wide Web, are accessible night and day, all year long.
Since your website is operational around the clock, your customers and clients can easily access your website and services from the convenience of the local coffee shop, their office, their couch or even as they’re lying in bed ready to call it a day.
In fact, smart businesses realize this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase.
2) Generate Sales
By having an online presence you allow for the sale of your products or services around the clock to virtually anyone at any time of day.
Giving your business the online presence it deserves is crucial to the success of your business and brand and means you are very likely to gain more customers.
The more visitors your website gets, the more sales you are likely to generate.
3) Builds Credibility
Believe it or not, lots of people will search the internet for a product or service before they actually purchase it to make sure the product or service comes from a reputable and responsive company.
By building a website, you are basically presenting to potential buyers a fancier version of your business card.
The benefits of having a website is that you have an opportunity to tell consumers why they should trust you by including positive client and/or customer testimonials that rave about your services or products.
Even if you don’t have a physical shop, you can continuously serve customers online.
4) Online Marketing
Having a website and online presence strategy allows you to market your business online effectively. There are lots of marketing strategies you can use to advertise and market your business, some are free and others cost money (stay tuned for the blog post where I share effective online marketing strategies for entrepreneurs and small businesses).
Add a One-Page Website with a Blog
Regardless of which marketing strategy you choose, a strategically developed, professional website and online presence strategy will make your marketing efforts more effective.
I can’t emphasize enough how important it is for every business to have a professional website, even if it’s a simple one-page site with a blog.
In addition to that, the more polished your website looks, the more you convey professionalism.
Believe it or not, this is the era we are in, you could never step foot in an office as long as you have a stellar website that conveys:
- exactly what you do
- the benefits of working with you as opposed to someone else
- you take pride in what you do by having an incredibly well put together website
READ: 7 Ingenious Alternatives to Actually Having to Write Blog Posts
Are you making the most of your online strategy, and what is it that you need help with? Let me know by commenting below. You might also want to check out my services page.
I can help you develop an effective website solution tailored specifically to your business that allows you to hone in on your prospective clients.
This post was written by LuvlyLongLocks Chief Creative Officer Avni Parekh. A published author and former public relations manager of the nation’s largest hospice company, VITAS Healthcare, Avni has more than 14 years of public relations and marketing experience under her belt. Prior to working at VITAS, she served as Director of Operations at The Prana Yoga Center — South Florida’s premier yoga studio.
