Lifestyle blogger growth rose through the roof in 2021. In fact, it was a breakthrough year for lifestyle bloggers and influencers.
With the pandemic still wreaking havoc over societal norms, it’s no wonder lifestyle blogger growth shot through the roof. Think about it. What else is there to do than highlight and share bits and pieces of your personal lifestyle?
Whether it’s exercising and working out, eating healthy, decorating your house, creating nifty crafts, or even extreme couponing — 2021 was all about personal lifestyles.
And, guess what? It’s not going away!
In pre-pandemic times, notable brands and companies often hired celebrities to endorse their products.
Today, these very same brands and companies are working with influencers, including bloggers, to reach their target audience. Interestingly enough, these online personalities are just everyday people who have amassed a decent following on social media.
Many entrepreneurs I speak to are under the impression that you need to have hundreds of thousands of followers in order to secure brand partnership deals.
To their amazement, all you really need is an engaged follower-base consisting of as little as 3,000 followers on Instagram.
So, you wonder, what is it that makes these particular social accounts stand out from the billions out there? Indeed, there is a recipe to get noticed on social media and it lies in understanding current and future influencer marketing trends.
Top 3 Influencer Marketing Trends Overtaking 2022
In 2022, expect to see the continued rise of lifestyle bloggers and influencers. This particular niche and it’s content creators are only getting started, so there’s lots more to come.
Plus, expect to see extreme focus placed on the following three influencer marketing trends no matter the niche.
1) Authenticity
Being fake isn’t going to get you far in life anymore. We’re in an era where people are being held accountable for being two-faced. That means, cancel culture is in full effect and you don’t want to jeopardize your likability because people sense you’re being disingenuous.
2) Diversity
Inclusivity is extremely important in today’s society. As a matter of fact, the Boston Globe recently reported how several companies have implemented diversity goals such as employing a workforce consisting of 40 to 50 percent women or nonbinary. So, whatever you do as an influencer, make sure to include people from all background.
3) Sustainability
Have you noticed how the fashion industry has suddenly shifted to eco-conscious business models and clothing lines? This is no coincidence. It’s been happening for close to a decade, and we’re finally at the cusp where it’s clearly evident. Therefore, if you have a way of incorporating sustainability into your niche, then do it ASAP.
So, if these three influencer marketing trends are themes that already resonate within you, then you’re definitely ahead of the curve.
To that point, now is the time to take that next step and establish yourself as a lifestyle influencer. Let’s explore how to do that!
How To Become a Lifestyle Blogger and Influencer?
Believe it or not, anyone can become a lifestyle influencer! Best of all, you can achieve this status at any age in life — it’s truly a niche where anything goes.
The more creative you are, the higher your chances are for going viral and amassing a five to six-digit following on social media (something that many of us wish to have).
As far as there being a how-to manual to enter the trade, I’ll tell you how to approach it.
For years, I’ve been helping beauty, fashion, and lifestyle influencers launch profitable brands and make a name for themselves in their beloved niche.
I always tell my clients, it’s important to think like a businesswoman from day one. You’re going to want to have a niche that you can monetize. Sure, taking pictures of leaves in the fall can amass you a hefty following, but will it bring in a profit?
These are the topics you need to think about beforehand, which often get neglected from the start.
Additionally, you must have a plan in place. If you’re simply winging it as you go, then don’t expect results that’ll leave you in awe.
So, here’s what you do:
- Figure out which lifestyle-related niche resonates most with you and what you love (i.e. yoga, healthy living, cooking, etc.).
- Start documenting your day-to-day activities which highlight your niche of choice (i.e. capture video of yourself while cooking or practicing yoga).
- Share photos and videos of your creative process on content-rich social media sites such as Facebook, Instagram, or YouTube.
- Watch your followers and brand sponsorship opportunities increase.
While there’s much more that goes into the recipe like time, love, and patience, this is the easiest way to sum up the process to becoming a lifestyle influencer.
To learn more about what it takes to become a lifestyle blogger, as well as influencer marketing trends and tactics, visit www.LuvlyLongLocks.com.
